University of Nebraska Medical Center

Why Do Leaders Win?

What universal characteristics define successful leaders? How does a leader’s childhood impact their leadership style? Why do highly principled leaders obtain better long-term business results than leaders who aren’t as principled?

These are some of the topics covered in the book “Return on Character: The Real Reasons Leaders and Their Companies Win,” which describes the results of a comprehensive survey of various CEOs, their senior teams, and their organizations.

Read this interview with the book’s authors to see how they defined successful leaders and proved without a doubt that good character wins.

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